MERCEDES BENZ x LoL Esports
As Head of Creative for Riot’s Global Esports, I had the pleasure of spearheading our high profile brand collaborations.
With Mercedes Benz, an official sponsor of LoL Esports, we co-created some really meaningful moments for players.
Worlds Championship Rings
Working closely with Mercedes Benz’ elite skunkworks design team, we co-created a championship ring to honor our Worlds winners. Built on the principles of modernity and luxury with an iconic design & shape, this ring was intended to reimagined the championship ring for a new era of sport. Each ring is made of 24k white gold & with a custom cut sapphire jewel. In the hand of our iconic World’s Summoner is a diamond. The rings will be customized with the pro’s name & year won.
LoL Esports Concept Car
After the success of our Championship Rings, we decided to tackle a far more ambitious co-creation: a completely custom LoL Esports concept car. Months of collaborative sessions led to a bold, modern car that reflected our bold, modern sport. The car was revealed in our Worlds Music Video (feat. Lil Nas X’s anthem STAR WALKIN’), with 12 million views in just a few days.
Stay tuned for more featuring our new concept car…