When I first came to work in gaming, I was told one thing over and over:
“You can’t make esport pros look cool.”
I never believed that for a moment. I used every trick from my time on brands like adidas and Nike, and rebuilt the way we concept and produce shoots with our pros. I bet everything that we could turn esport pros into icons of culture, and it worked. Below is just a handful of the countless films our team made, proving esports is a sport & pros are next gen superstars.
This film’s iconic shot was then turned into a drone show.
